Evolving To Meet The Moment: Street Digital Media Is Now Street Digital.

On behalf of our growing team, I am pleased to announce two major developments in the next chapter of Street Digital Media. Today, we are undergoing a strategic rebrand and will now be simply known as Street Digital. This change reflects our commitment to our core services and better aligns with our vision for the future as a comprehensive, results-driven digital marketing agency.

In addition to our name change, we are extremely proud to announce the release of our proprietary analytics platform, Street Digital Apartment Intelligence (Street Digital AI). Street Digital AI is the only multifamily platform that consolidates digital marketing, operations, and public market survey data into one fully-integrated performance dashboard. By providing actionable insights and innovative marketing strategies, Street Digital is committed to empowering property management teams to make data-driven decisions and optimize property performance online and onsite.

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We are excited for this next chapter and look forward to leveraging Street Digital Apartment Intelligence to achieve unparalleled success for your communities.

Donald Kleckner | President

Jillian Stagoll Joins Street Digital Media as Vice President of Customer Success

Street Digital Media is pleased to announce that Jillian Stagoll has joined the company as Vice President of Customer Sucess. Jillian joins our multifamily digital marketing agency to oversee day to day account management, client partnerships, and strategy.

Jillian holds over 10 years of multifamily digital marketing experience as an industry leader. She played an essential role in the growth and scaling of LeaseLabs, a San Diego-based multifamily marketing agency, as the Associate Vice President of Account Services during her 6 year tenure. Jillian's management of national accounts and client success helped lead to RealPage's acquisition of LeaseLabs for $103 million in 2018. Jillian continued that momentum through the Thoma Bravo acquisition of RealPage, serving as Senior Director of Account Management at RealPage post acquisition. In her role, Jillian

continued to oversee growth, churn, and adoption metrics across the Account Management department consisting of Digital Marketing and Branding Account Managers.

Prior to joining Street Digita Media, Jillian most recently served as Vice President of Account Management at TaskEasy by WorkWave, an automated property services delivery company that works with over 90% of the largest single-family home rental companies. As Vice President of Account Management at WorkWave, Jillian led the national account management team.  

GA4: Giving Credit Where Credit is Due

Street Digital Media, like other industry marketers has relied on decoding traditional attribution models like first-click or last-click, to give clients the clearest picture of what has driven intent. It has always been a part of this process to decode the accuracy and methodology behind each approach.

This dilemma has been left in the past, with data-driven attribution. Data-driven attribution is an advanced marketing attribution model that aims to allocate credit to various marketing channels based on data analysis and machine learning. This evolution is made possible with the advent of Google Analytics 4 and has allowed us to distribute credit more accurately.

Here's how it typically works:

1. Data Collection: Data-driven attribution starts by collecting extensive data on user interactions with your marketing channels and touchpoints. This includes data on clicks, impressions, conversions, and more.
   

2. Machine Learning: Advanced machine learning algorithms analyze this data to identify patterns and relationships between different touchpoints and conversions. It looks at the entire customer journey, not just the first or last interaction.
   

3. Credit Allocation: The model assigns appropriate credit to each touchpoint based on its contribution to conversions. This means that touchpoints that had a significant impact on driving conversions get more credit, while those with less influence receive less credit.
   

4. Optimization: Marketing teams use the insights from data-driven attribution to optimize future marketing strategies. This means that budgets can be allocated more effectively, focusing on the most impactful channels and making data-informed decisions to improve ROI.

Data-driven attribution, as a tool offered within GA4, is a meaningful step forward in the quest for valuable data. While this is a reason to celebrate, implementing data-driven attribution can be complex and requires access to robust data analytics tools and expertise in decoding data to make decisions.

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Street Digital Media, a multifamily-specific digital marketing agency, will continue to provide helpful tips for multifamily marketers to get acquainted with Google Analytics 4, and the evolving marketing space it has contributed to. If you would like to schedule a one-on-one walk-through of GA4 or if you are interested in Street Digital providing a training session for your team, please email Donald Kleckner at dk@streetdigitalmedia.com to schedule a time.