Crescent Communities Partners With Street Digital Media On New Charlotte Lease Up

Crescent Communities, a nationally recognized, market-leading real estate developer based in Charlotte, NC, has partnered with Street Digital Media on its newest lease up, Novel LoSo Station. As part of the newest destination in the coveted South End Charlotte market, Crescent's newest multifamily development is situated within a 15-acre multi-use development. The master development will feature creative office space, best in class retail and dining, a boutique hotel, outdoor public entertainment, and green spaces. Street Digital has been hired as the community's marketing agency, which is spearheading the digital strategy to drive prospective renters to the community during pre-leasing and lease up of the brand new development.

Novel LoSo Station recently began its pre-leasing efforts as the community is scheduled to deliver its first wave of its 344 brand new apartment homes in August 2021. Street Digital Media launched the community's digital marketing and lease up strategy earlier this month as hard hat tours are now underway. The community features a gorgeous rooftop terrace, full-service coffee bar and co-working club area, state-of-the-art fitness center, saltwater pool, fully amenitized club and game room, and provides direct access to the Light Rail Station. Within each studio, one, two, and three bedroom home, residents will enjoy Samsung French Door Refrigerators, waterfall quartz counters, rain showerheads, spacious walk-in closets with built-in shelves, and keyless entry.

Unique to Novel LoSo Station is its partnership with Land of a Thousand Hills Coffee + Social. Novel residents will enjoy immediate access to freshly brewed coffee and spectacular co-working space steps outside their front door while supporting a network of Rwanda coffee farming communities. The partnership will help provide farmers with living wages, education, healthcare, and clean water in Rwanda. To learn more about Novel LoSo Station, visit https://www.novellosostation.com/.

Image Extensions Give PPC Strategies A Leg Up vs. ILS's

In a fantastic addition to multifamily Pay Per Click campaigns, Google has begun rolling out image extensions to Search Engine Marketing Ads. The extension, shown to the right, allows apartment marketers to visually show their communities on the Google Search Engine Results Page (SERP). This is a welcome feature to PPC advertising as the multifamily Internet Listing Service (ILS) landscape has become less and less competitive over recent years due to a variety of acquisitions. Marketers can now not only display their properties on the Google SERP with eye catching headlines and descriptions, but can now show prospective renters what their properties look like during an online search.

With limited competition in the ILS landscape for multifamily marketers, Google Ads provides a proactive and more strategic avenue to generate lead volume for apartment communities. The introduction of image extensions gives Google Ads an even greater opportunity to have a positive impact on lead generation for the industry. Some click through rates for our campaigns at Street Digital Media are reaching over 20% for image extensions. If the Google SERP continues to become more visual, ILSs like Apartments.com and Zillow.com could see welcome online competition in a space that has increasingly lacked competition over the past five to ten years.

Image extensions are slowly rolling out in various parts of the country. If you haven't been notified of this feature by your current marketing agency yet, make sure to bring these up as they are a welcome enhancement to your ads that are seeing incredibly high click through rates.

Street Digital Media Launches Marketing Strategy for St Paul Collection in Denver, CO

Street Digital Media, a boutique multifamily digital marketing agency, has officially partnered with BLDG to launch the digital marketing strategy for St Paul Collection in Denver, CO. The luxury development features unprecedented, private residences and commercial space, highlighted by SoulCycle, CB2, and Le Bilboquet, in the highly coveted Cherry Creek market.

Residents of Cherry Creek's most luxurious apartment building are greeted by full-time concierge and the community's grand lobby. The private homes within St Paul Collection feature Bosch and Thermador appliances. floor-to-ceilings windows, built-in wine coolers, quartz counters, five-piece owner's suites, and spectacular views of downtown Denver and the surrounding mountains. Within the community, residents can enjoy a year-round heated rooftop pool and hot tub, private cabanas, a private sun terrace with panoramic views, full demonstration kitchen, 24-hour fitness center, and pet spa.

Street Digital Media is honored to represent St Paul Collection with its digital marketing services and unique, multifamily marketing approach to online advertising. To see more of St Paul Collection, visit https://www.stpaulcollection.com/.